Top 10 ads that India watched in Q1 2018:
YouTube released the Q1’18 India Ads Leaderboard, a list of the top ads and promoted videos that the Indian audience implemented during the first quarter of the year. These 10 ads clocked an astounding 1.36 million hours of search time, with mobile devices judging for 83.8 percent of the watch time. Cumulatively, the top 10 ads clocked 190 million views.
Here are the top 10 most observed ads of Q1 2018 on YouTube:
Tata Motors
The unique campaign rides on once in a lifetime celestial concurrence witnessed after 150 years. In the TVC, ‘Reaching for the moon’ was used as a symbolic depiction of people in different Tata Motors’ vehicles attempting a massive moon on the horizon and finally reaching up to it as their purposes, which collected the brand up to 46 million views.
Needs video titled 'Earn Flat 100 percent cash back on all your medicine purchase' has clocked more than 34 million views till now.
Levi’s India
Levi’s Commercial-Bhangra
The spot keeps the brand’s individuality and connectedness through music, dance, also how unity and personality come alive. The ad has brought the brand 24 million views.
Oppo Mobile India
With Sidharth Malhotra and Kriti Kharbanda, the ad showcases the entire story back #OPPOF5 and how it acts as the companion you need to attempt your dreams #CaptureTheRealYou. It has clocked 18 million views till now.
Cadbury Silk
The ad shows a girl having a Cadbury Silk in her bag. She is sleeping right across her boyfriend in a coffee shop. The boy spots the chocolate and wants to have it. The girl remarks it, takes it out of her bag, pops out the heart and gives it to the boy. It has garnered 17 million views.
Pepsi India
The brand roped in the Fukrey characters Choocha, Hunny, and Laali. It shows Choocha desire for a samosa while sitting in a moving train. His buddy Hunny leads to get him a plate just in time but forgets to get a Pepsi along with it. This one has fetched them 18 million views.
Lux India
Lux's new ad titled 'Fans of each other, fans of New Lux,' rides on the wave by roping in stars like Alia Bhatt and Kareena Kapoor to engage the consumers and this has collected them around 14 million views.
Dettol India
The TVC shows how when kids grow up to be more effective, you need the strong strength of #Dettol to protect them upon more than 100 illness-causing germs and has clocked 13 million views.
Mountain Dew India
Based on the true story of Arjun Vajpai’s attempt of Mt. Cho Oyu, Mountain Dew's 2018 commercial salutes the spirit of risk-taking and has collected more than 13 million views on YouTube.
VGuard Online
Introducing, the IoT allowed Inverter from V-Guard, the ad explains how you can control it using your smartphone because the brand has put the power where it belongs, in your hands, and has received up to 3.7 million views.
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